Fun Side of the Economic Downturn
Drew's Favorite
Economy Impacts Logo Design
I think the country could use a good laugh right now, especially those of us in small business. So check out the logos on the right. I don’t know who created them, but they gave me a good chuckle. If you find any humor in these as I did, its proof that the logo and the brand image of an organization are tied together. The humor comes from the revision of the logo so that it conflicts with the brand message. Take Ferrari for example…a mule isn’t exactly a powerfully speedy image for a sports car.
4 Reasons Why Good Logos = ROI
- Provides credibility for small business
- Presents a professional image
- Provides a color scheme that tie promotional materials together to create a consistency of look
- Enhance your brand message
Every year large companies pour millions of dollars into advertising to make their logos familiar to us. So what can a small business learn from the big guys without having to spend the big bucks?
Big Business Logo Lessons
for Small Business Owners:
- Keep the logo simple
- Use no more than 2 colors (in addition to black)
- Avoid thin lines
- Make sure the logo works in black & white or monochrome
- Most logos are rectangular in shape which works well for shirts, hats and other promotional items
As I have worked with clients to manage the logo development process or re-branding campaigns, I’ve uncovered several hidden steps that pay big dividends later on…
Logo Development Secrets
Secret #1: If the logo looks good online (or on your computer) then it will usually look good in print. However, logos that are printed on paper may NOT look good online. Always review both sources (printed and digital versions) before approving a logo.
Secret #2: Get it stitched! This nugget will save you headaches down the road. A graphic designer has millions of colors and shapes at her fingertips to create your logo. Beware...there are not millions of shades of thread. Every shape will not reproduce well on a shirt or hat. Near the end of the logo development process, I always engage my favorite embroiderer, Tracie Sergent at Brilliant Promotions for her opinion. Twice, she has pointed out fatal flaws in the design of a logo that would have had a negative impact when embroidered. Want to find out the "stitch-ability" of your logo? Email Tracie right now and attach your logo. She shoot you an assessment quickly...and at no charge! Also, Tracie is giving any Hot Marketing Tips subscriber free digitizing of their logos with their first embroidery order. That's a $65 value. Remember, be sure to attach your logo with your email.
